The Scenario and the Problem
312 million parcels transited in Italy in 2019, while in 2020 the expected growth is +31% according to Digital Innovation Observatories. Covid-19 has caused a momentous shift in consumption leading to a necessary Evolution of Last Mile Logistics in the eCommerce era. The differences between Logistics in the eCommerce era and Traditional Logistics see:
- Large volumes of small parcels vs. Few large parcels
- Irregular flow of goods vs Regular
- Mostly B2c vs Mostly B2b
The consequences for Italians are:
- Congested urban traffic
- High CO2 levels
- High expectations and consequently insufficient User Experience
The consequences for Logistics Operators are:
- Difficulty in planning routes of vehicles especially heavy vehicles
- Difficulty in managing warehouse layout and procurement
- Speed of delivery (the fastest couriers promise delivery in 4h-24h)
The Statistics and the Solution
According to data from Borsa Italiana:
- 81% of online customers expect companies to use new technologies to create better shopping experiences.
- 60% consider the ability to choose where the product will be delivered very important
- 49% give equal importance to the choice of delivery time
GEL Proximity was created to meet these needs on behalf of the end customer and eCommerce, Logistics Operators and Couriers.
Benefits
For End Customers:
- Improves the customer experience of online customers by providing a better shopping experience
- Can choose where and when to pick up the package
- Possible savings on delivery
- Ease of Return
For eCommerce, Logistics Operators and Couriers:
- Reduces Abandonment Rates at checkout for shipping-related reasons (to date 60% in Italy)
- Improves the Customer Experience of online customers by providing a better shopping experience
- Reduces logistics costs by optimizing the number of stops/deliveries and reduces storage at couriers.
- Reduces Reverse Logistic time and costs.
- Reduces integration time and technology costs
How It Works
GEL Proximity offers the possibility to use thanks to a single integration over 45,000 automated Pick-Up Points and Lockers throughout Italy.
In particular, it is aimed at:
- eCommerce
- Logistics operators
- Couriers
GEL Proximity facilitates digital innovation and supports last-mile Logistics in the eCommerce era.
