Free to return parcels anywhere

The return rate in eCommerce reaches peaks of 30% of orders received, with a considerable impact on Logistics and the environment. GEL Proximity’s technology helps in establishing an efficient Reverse policy due to the availability and receptivity of thousands of enabled Pickup Points throughout the country.

A simple return service contributes to your growth

Mishandling returns destroys value and becomes a cost to your business! It is estimated to cost about 12 euros per package returned from home for retrieval and rework activities. It is also a cost to society with about 15 million tons of CO₂ emissions. What are you waiting for?

With the Reverse solution designed by GEL Proximity you can:

  • optimize your overall recovery costs
  • reduce technology and maintenance costs through a single integration
  • support the environment with 100% assured pickups of returned goods
  • simplify your customers’ returns process and experience
  • create automation for Reservation Point of Return operations
  • set up custom logics for label issuing and printing
  • monitor customer behavior through Reverse Analytics

Returns in Proximity has never been easier!

GEL Proximity software allows you to manage returns quickly and easily through customizable technology that can be accessed by anyone from any device.

The Reverse portal is designed to save you time, thanks to the automation of GEL Proximity’s algorithms, and to offer your customers the best Proximity return experience. Just activate your portal in the platform and you’ll start using the service right away without the need for integrations!

Or you can use the Reverse API to integrate GEL Proximity’s open source technology at your convenience.

Shipping a parcel to thousands of Pickup Points

92% of online consumers demand customizable logistics solutions to receive their purchases. Many of them are never at home or do not have a concierge and have to abandon their shopping carts as there is no alternative logistics service to home delivery.

GEL Proximity positions your customer always at the center: finally, you will no longer lose orders during the purchasing process by enabling shipping services at thousands of Pickup Points nationwide.

Comprehensive, no strings attached, for all tastes

Are you an eCommerce or Marketplace? The DELIVERY plan is suitable to meet the needs of large and small stores.


Rely on GEL Proximity for total last-mile shipment management. You can allow your customers to customize package pickup and return by choosing the Pickup Point that best meets their needs.

  • use GEL Proximity’s pre-negotiated rates.
  • use your personal contracts with couriers
  • enable shipments and returns at thousands of Points
  • set your own warehouses, boxes and schedules
  • enable insurance services on your checkout

The largest library of integrations dedicated to Proximity services

Integrate over 200.000 Pickup Points in just a few clicks and get ready to manage new logistics solutions. You can connect GEL Proximity using our dedicated libraries and APIs or by downloading the module from your eCommerce software’s marketplace.