Redazione
13 December 2021
eCommerce Tips, Sustainability

Three useful tips to optimise your eCommerce

Optimising your eCommerce site is essential to ensure a positive shopping experience for your users and, consequently, to increase your conversion rate.

In fact, when we talk about optimising an eCommerce channel, we mean a series of activities that allow you to transform simple users who have landed on a sales channel, sometimes even randomly, into customers ready to complete a purchase.

We have already provided 10 useful tips to improve the customer experience, but with a few additional tricks, you can make your online sales channel more accessible while also improving its performance and indexing.

Let’s see how.

1. Work on the home page

The home page of your eCommerce shop is comparable to the shop window of a physical shop: it is how you present yourself to your customers or potential customers. For this reason, it is essential that it is as comprehensive as possible and that it does not lack links to internal product pages.

The links between the different pages that make up your site and between the different products on sale are in fact essential to ensure cross-selling (purchase of related products), up-selling (purchase of similar but qualitatively superior products) and add-on-selling (purchase of additional products) logics that can thus increase the value of your sales.

2.Use keywords and an SEO strategy

The choice of text appearing on your site and product pages is crucial to ensure better positioning of your sales channel on search engines and thus improve its indexation.

Keywords should be as consistent and precise as possible with respect to the products sold or services offered. URLs, titles, descriptions and images must all be tailored to the needs of the end user, who must not only be able to find the right products online, but also be convinced that they are the ones best suited to his needs and standards.

There are also several tools that allow you to analyse your website and its positioning, enabling you to understand how to take action to optimise your channel its online positioning.

3.Offer your customers freedom and flexibility

If the previous steps have been successfully completed, it will not be difficult for a user to find your eCommerce site. Now, however, the most difficult step is the one mentioned at the beginning of this article: turning a simple user into a customer. How?

In addition to the five useful tips for reducing the shopping cart abandonment rate that we have provided here, another element that is becoming increasingly important to consumers is logistics. Attention to the quality, reliability and sustainability of shipping are in fact no longer secondary aspects and this is demonstrated by data from the Netcomm Report “Sustainable Logistics and Packaging for eCommerce 2021” according to which today 34% of consumers would choose where to buy precisely on the basis of the delivery and collection options offered, while among the main reasons for abandoning a purchase in the final stages is the risk of not receiving delivery due to unavailability (58% of cases), followed by the risk of inconvenience in the event of returns or delivery slots being too vague (41% of cases).

Fortunately, there is a solution.

GEL Proximity: the solution at your fingertips

GEL Proximity allows you to optimise your eCommerce by integrating thousands of proximity logistics solutions throughout the country. Thanks to Pick-up Points and Lockers, your customers can enjoy all the flexibility and security they need, choosing how, where and when to pick up their orders or make their returns according to their needs. All with an eye on environmental sustainability as well.

Thanks to GEL Proximity you can therefore improve the customer experience, optimise your sales channel and increase your turnover.

Find out more about our services now! Contact us.

You may also like

6 October 2022

CBD: how much the online market for legal cannabis is worth

The global CBD market is growing rapidly, also thanks to the push of eCommerce, so much so that the annual growth rate is estimated at 21.2% until 2028. The same applies to the world of eCommerce, where more and more online stores are dedicated to the sale of such products. In this in-depth look at the potential of this market in the world of online commerce
29 September 2022

Here's how marketplaces are changing their approach to PUDO and ATM networks

The last mile is the most polluting part of the entire logistics process. That's why more sustainable and innovative delivery solutions, such as Out Of Home services, including PUDO (Pick-up Drop-Off Points) and ATM (Automated Parcel Machine), need to be promoted. But what is the approach of large marketplaces to these services? We find out in this in-depth study
22 September 2022

How much is the online Second Hand market worth

In the age of sustainability, the online second-hand market is exploding. The second hand economy is in fact a model that is part of a circular and sustainable economy, since it is based on the reuse and recycling of garments and materials. Here we delve into how much this sector is worth, what its impact on the eCommerce world is and what we should expect in the near future.

The largest library of integrations dedicated to Proximity services

Integrate over 30,000 Pickup Points in just a few clicks and get ready to manage new logistics solutions. You can connect GEL Proximity using our dedicated libraries and APIs or by downloading the module from your eCommerce software’s marketplace.