As we have already mentioned in the past when discussing how to improve an online store, technological integration for an eCommerce channel is not only an asset, but to all intents and purposes a distinctive element that can make a difference in terms of reliability and credibility.
In other words, although in some respects it may represent a high additional cost, it is nothing less than an indispensable investment to be able to compete in an increasingly large and competitive market.
Offering innovative and practical solutions for safe shopping is a priority for any merchant.
The key to success: the customer at the centre
In recent years, the eCommerce market has in fact been characterised by some major trends that have to do precisely with technology integration, such as the introduction of chat boxes, augmented reality, data collection and the possibility of selling via social media.
All these innovations, although very different from each other, have however one minimum common denominator: customer centricity. Indeed, the aim is always to improve the user’s shopping experience by meeting their needs, so as to build their loyalty.
In fact, we have spoken about how consumer demands are changing and how to optimise the customer journey to guarantee customers the best possible experience.
Technological integrations make it possible to accompany the customer throughout his or her purchasing process, bringing the virtual experience closer to that experienced in any retail outlet.
Also GEL Proximity, by enabling the integration of tens of thousands of Pick-up Points throughout the country, places last-mile logistics at the heart of the user’s shopping experience, offering them the possibility to conveniently choose where and when to pick up – or return – their orders.
But we are not the only ones. Let’s take a look at two more interesting integrations for your eCommerce channel.
Startups of the future
Style Search: find only what you like
Finding what suits you in the endless online world is not always easy. How many times has it happened that you search for a product online and come across such a wide variety of choices that you find yourself confused. Style Search, a Dutch start-up founded in 2017, is to all intents and purposes a search engine that can only find for the user what corresponds to their tastes. All it takes is a photo of a product to find all the similar products available in the stores linked to the platform. Also not to be underestimated is the fact that the more the product corresponds to our needs, the more the possibility of a return at a later stage will be reduced.
Not bad, considering the impact of reverse logistics.
Bigthinx: an avatar at your service
Again with a view to reducing the impact of returns, we have already talked about how virtual reality can help in this regard, allowing users to virtually try on a garment or object before making a purchase.
Bigthinx, an Indian start-up launched in 2018 and specialised in artificial intelligence, allows customers to create their own avatar (with an accuracy of over 95%) to which they can try on clothes and have a more than reliable idea of the effect in reality.
And you, do you know of other realities that can improve an eCommerce channel? In the next episodes we will talk about other realities that can help your online sales channel to integrate technologically and thus increase sales possibilities.
